You have the perfect graphics and a well planned content calendar for the next two months. You've researched a hashtag strategy and have updated your bio.
But something is missing. Even with all the proper planning, you're still not seeing the results you would like.
Take a moment and check to see how many of your followers' comments have you responded to. Direct messages?
Better yet, how long does it take for you to respond to those comments and DMs? If ever, right?
I'm sorry to tell you this but your social media strategy is lacking an important piece: community management.
You are not alone. Many brands overlook the importance of social media community management, which involves building a community of engaged followers on each social media platform.
Social media community management is about cultivating a loyalty among your followers who actively engage with your brand and advocate for your products or services. It's about fostering genuine relationships with your audience, rather than just focusing on the number of likes.
When done effectively, social media community management can yield many benefits for brands. This is vital, however, for health and wellness brands due to the competitive nature of the industry. For instance, it can help to increase brand awareness, generate leads, and ultimately drive sales. Here are some key reasons why community management is so important:
Valuable consumer insights
By fostering a community of engaged followers, health and wellness brands can establish a two-way conversation with their audience. This enables brands to get valuable feedback from their customers, which can help to improve their products or services. It also allows brands to respond to customer inquiries and concerns in a timely and personalized manner, which can increase customer satisfaction and loyalty. It is because of this consumer-to-brand form of communication that has led social media to be an extension of a business’ customer service service department
Greater customer satisfaction
Piggy backing off of gaining valuable consumer insight, brands can improve their customer satisfaction rates by addressing customer complaints and concerns in a timely and effective manner. Think of it as an inexpensive focus or test group without the hassle of creating a business study. This increase in satisfaction can then lead to increased customer retention and repeat business.
Improved brand reputation
Responding promptly and positively to customer inquiries and concerns can help to improve a brand's reputation. Effective community management helps brands to establish themselves as trustworthy and reliable, which can lead to increased customer loyalty.
At 6Seventeen, we understand the importance of community management for health and wellness brands being a vital part of the social media strategy . That's why we offer community management as a service to our clients. We can help your brand build and manage a thriving community of engaged followers on social media platforms such Instagram, Facebook, and TikTok. This service includes responding to comments and direct messages.
If you're looking for help with social media community management, click here to learn more about this service.
Comments