Social media platforms have become an integral part of any business' marketing strategy, especially for health and wellness brands. Instagram, in particular, is a popular platform for promoting products and services. To establish a strong online presence and gain credibility on Instagram, getting your account verified can be extremely helpful to your social media strategy.
Account verification is a process where Instagram verifies the identity of the account holder and adds a blue badge next to their username. This badge signifies that the account is authentic and belongs to a public figure, celebrity, or global brand. Verification used to be invite-only and reserved for notable public figures, but now anyone can get verified by paying a monthly fee.
While verification isn't necessary, there are several benefits for health and wellness brands that can help strengthen their online presence, such as:
Increased Credibility and Trust
Getting your account verified adds credibility and trust to your profile. Verification requires submission of official business information, which assures your audience of your legitimacy. This credibility increases your chances of attracting new followers and customers, leading to more sales.
Enhanced Visibility
Verified accounts are more likely to appear at the top of Instagram's search results, increasing your visibility and reaching a wider audience. This visibility can help drive more traffic to your website or online store, ultimately resulting in more sales and engagement.
Protection from Impersonation & Hacking
Verification can protect your brand from impersonation and hacking by reducing the likelihood of duplicate accounts. In the last few years, account impersonation has increased tremendously. However, verification ensures that your followers can easily find and engage with your account, and that your brand's identity is protected.
In conclusion, getting your Instagram account verified is an excellent way to build credibility, increase your visibility on the platform and protect your account from impersonation. While it's true that verification is a small piece of your social media strategy, it can make a huge impact.
Need to discuss this option with a marketing professional? Click here to schedule a discovery call with the team here at 6Seventeen. We would love to discuss how verification can impact your brand's online presence.
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