Soul Movement is a children's dance conservatory dedicated to providing classical and contemporary forms of dance to dancers in Palm Beach County, with a special focus on underserved and underrepresented communities.
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6Seventeen Digital Marketing began working with Soul Movement in June 2023. Our primary focus was Instagram strategy and email marketing.
The first step in our Instagram strategy included an updated Instagram bio and cohesive Instagram Highlight covers to tie in the brand's colors.
Instagram Reach (30 Days)
The second step in our Instagram strategy was to take note of the brand's current Instagram anayltics to act as a baseline to measure future month's growth.
Instagram Followers (60 Days)
GRAPHIC DESIGN
Graphic design is a major component of this brand's strategy as bringing strategic awareness of their events had not been done prior to working with 6Seventeen Digital Marketing.
VIDEO EDITING
Video is the most engaging content for this brand's Instagram platform. 6Seventeen Digital Marketing uses a mix of visual storytelling and social media best practices to ensure that the mission of Soul Movement is properly conveyed to its audience.
NEWSLETTER
The dance conservatory was looking to streamline its communication efforts with parents and students. 6Seventeen designed a monthly newsletter to disseminate information and promote upcoming events.